Fair Trade Find – FAQ

Why do we need a worldwide directory

  • So conscious consumers can make an informed decision and buy fair and ethical where they area, anywhere in the world
  • So fair and ethical traders can raise awareness and achieve greater equity in trade
  • And because this is the only directory that connects fair and ethical people in trade across the world

“Fair Trade Organisations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers [and makers], awareness raising and in campaigning for changes in the rules and practice of conventional international trade.”

Globally recognised definition, as agreed by the main international Fair Trade networks (WFTO, Fairtrade International and European Fair Trade Association)

Donate to grow the impact of the directory – it will make a difference to many

How do you know a listing is genuine

Every listing status is pending until verified. We conduct an online search for information that supports the listing. We also expect that fair and ethical traders contributions are accurate. User comments are also important in updating. Every listing is reviewed on an annual basis.

Why should I list

  • SEO – listing includes a website link, the more clicks the higher ranking in searches
  • Boost credibility – be part of large group in a reputable sector
  • Increased visibility and awareness – searchers are ‘warm’ contacts
  • Make connections – be part of a supportive community
  • Social media support – directory marketing reaches audiences across platforms
  • Affordable marketing – free to list, tiered advertising options

Why should I use the directory

  • Connect direct with a fair trader anywhere – search worldwide
  • Spend money where it makes a difference – meet the community
  • Take control over what you buy and where – avoid middlemen
  • Increase awareness – contribute with your experiences

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