Play should be natural and made from sustainable or responsibly harvested materials. *Children deserve toys that are made from materials free from any extra toxins or chemicals. *The best play happens when a child’s mind and creativity happen naturally without the addition of toys with lights and sounds.  *Play should be open-ended and encourage children’s creativity and independent thinking; not directed. *That details like handcrafted, handmade, hand-painted, and value create longevity and uniqueness.  *That 3 well-selected toys are better than 10.