Informed Decision-Making

When the inevitable stands in front of us, what do you do?  When your business is affected by developments outside your control, what do you do?  Decision-making is something we all need to learn how to do. It takes some time and practice is the key to master informed decision-making. The opposite of informed decision-making […]

Make customers find you – list in a worldwide directory

When you are stuck on reaching customers and have a limited marketing budget – join the free Fair Trade Find worldwide directory Why do we need a world wide fair and ethical trade directory? So conscious consumers can make an informed decision So they can buy fair and ethical where they are, anywhere in the […]

No sales? How to reach customers during Covid-19

In an economic downturn people stop buying certain things.  The Covid-19 pandemic reduces discretionary spending and fair trade purchases are on that list. People who support fair trade may now not buy, or less, and their choice may differ, but clear value for money will remain important.   Customers will look for value in different […]

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