When the inevitable stands in front of us, what do you do? When your business is affected by developments outside your control, what do you do? Decision-making is something we all need to learn how to do. It takes some time and practice is the key to master informed decision-making. The opposite of informed decision-making […]
No sales? How to reach customers during an economic downturn
In an economic downturn people stop buying certain things. Like during the COVID-19 pandemic when discretionary spending went down. People who support fair trade may not buy or buy less at such a time, but clear value for money will remain important. Customers will look for value in different ways during financial stress. They […]
Low activity at work? Some tips to refocus
This is day two at my new workplace and I am stuck in a low activity phase. People around me are busy on their computer, in meetings, talking with colleagues or on calls. Business as usual going on around me but as I am new I am not fully part of it yet. This is […]