Marketing

No sales? How to reach customers during Covid-19

In an economic downturn people stop buying certain things.  The Covid-19 pandemic reduces discretionary spending and fair trade purchases are on that list. People who support fair trade may now not buy, or less, and their choice may differ, but clear value for money will remain important.   Customers will look for value in different […]

When you get stuck with social media go for a piggyback

Today I was bursting with enthusiasm about my shop. I took a selfie and drafted, scheduled and cross-posted on social media.  The problem is, I am not always this enthusiastic.  Does this sound like you?  I am not social media savvy; I concede that my talents lie elsewhere.  Nevertheless, it is essential I use social […]

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